Grandma Knows vs Adobe Analytics

Adobe Analytics is an enterprise powerhouse with deep segmentation and attribution. But Grandma knows that most website owners don't need – or want – enterprise complexity.

Feature-by-feature comparison between Grandma Knows and Adobe Analytics, last updated March 2026.
Feature Grandma Knows Adobe Analytics
Talk to your analytics in EnglishYesNo
No-code conversion trackingYesNo
No-code scroll-depth trackingYesNo
Free planYesNo
Setup time< 2 min30+ min
Beginner-friendlyYesNo
Script size< 5 KB~50 KB
Cookie-free trackingYesNo
GDPR-friendly by defaultYesRequires config
Transparent pricingYes"Call for a quote"
No long-term contractsYesAnnual contracts
Made in UKYesNo

You shouldn't need a sales call to find out how much analytics costs

Adobe Analytics is powerful – there's no question. But to even learn the price, you need to speak to a sales team, negotiate a contract, and commit to an annual deal. Grandma believes in transparency: her pricing is right there on the website, and there's a proper free plan to start with. No calls, no contracts, no faff.

Enterprise features are grand – but do you need them?

Adobe offers advanced segmentation, attribution modelling, and deep integrations across the Adobe Experience Cloud. If you're a large enterprise with a dedicated analytics team, that's brilliant. But if you're a small business, freelancer, or startup, all that power often goes unused. Grandma gives you exactly what you need – clear, actionable insights – without the overhead.

Ask questions, get answers

With Adobe, getting answers means building workspace panels, creating calculated metrics, and navigating a complex interface. With Grandma Knows, you just ask: "Where do my visitors come from?" or "What's my most popular page?" – and she tells you. Straight, clear, no nonsense.

Privacy without the paperwork

Grandma's tracking is cookie-free and GDPR-friendly from the start. No consent configuration, no data processing agreements to negotiate separately. She keeps things simple because that's how they should be.

Grandma Knows analytics dashboard showing visitor stats, scroll depth, device breakdown, and conversion tracking tiles