# Grandma Knows > Conversational web analytics that answers your questions — rather than confusing you with jargon and endless filters. Grandma Knows is a web analytics platform that lets you ask questions about your website traffic in plain English. It has three core pillars: **custom event tracking** via a visual point-and-click editor (no code), a **straightforward dashboard** with drag-and-drop tiles adapted to your role, and a **conversational UI** that lets you ask questions about your data naturally. Track page views, clicks, scroll depth, conversions, and custom events without writing code. Built for individuals and small businesses. Made in the UK 🇬🇧. ## Core Pillars - **Custom Event Tracking**: Point and click on any element in the visual editor to track it as a custom event — clicks, page visits, or scroll depth. No coding required. - **Straightforward Dashboard**: Drag-and-drop metric tiles, role-based views (designer, developer, marketer, manager), beginner and professional modes. No gobbledygook. - **Conversational UI**: Ask about your analytics in plain English instead of navigating complex dashboards and filters. Grandma tells you like it is. ## Additional Features - **Page View Analytics**: Track page views, unique visitors, bounce rate, sessions per visitor, and average time on page. - **Scroll Depth Tracking**: See how far visitors scroll with visual depth milestones at 25%, 50%, 75%, and 100%. - **Device, Browser & Country Breakdown**: See which devices, browsers, and countries your visitors come from. - **Conversion Goals**: Define goals based on page visits, element clicks, or scroll depth to measure what matters. - **Traffic Sources**: See referral sources, UTM parameters, and how visitors find your site. - **Works Everywhere**: A single script tag works on any website — WordPress, Shopify, static sites, SPAs, and more. - **One-Line Setup**: Copy one `