Grandma Knows vs Fathom

Fathom is a well-regarded privacy-first analytics tool with a clean interface. Grandma appreciates the approach – but she's got a few more tricks up her sleeve.

Feature-by-feature comparison between Grandma Knows and Fathom Analytics, last updated March 2026.
FeatureGrandma KnowsFathom
Talk to your analytics in EnglishYesNo
No-code conversion trackingYesNo
No-code scroll-depth trackingYesNo
Free planYesNo
Setup time< 2 min5 min
Beginner-friendlyYesYes
Script size< 5 KB~6 KB
Cookie-free trackingYesYes
GDPR-friendly by defaultYesYes
Visual event editorYesNo
Conversational AIYesNo
Made in UKYesNo (Canada)

Ask your analytics a question – in plain English

Fathom gives you a beautifully simple dashboard with your key metrics. Grandma goes one step further: you can ask her questions like "Where do most of my visitors come from?" or "Which page has the highest bounce rate?" and she'll tell you – no digging through charts required.

A free plan that's actually free

Fathom starts at $15/month after a trial period. Grandma offers a free plan with 1,000 views per month, the conversational UI, and conversion goal tracking included. She believes in letting you try properly before you decide – no time pressure.

Set up events without code

Fathom supports custom events, but you'll need to add JavaScript to your site. Grandma's visual editor lets you point and click to set up conversion tracking and scroll-depth monitoring – no developer needed. It's the kind of thing Grandma would call "proper easy".

Two great options, one clear difference

Fathom and Grandma Knows share many values: privacy, simplicity, and respect for visitors. The key difference is Grandma's conversational approach – she doesn't just show you data, she explains it. If you like simple analytics but wish they could talk back, Grandma's your platform.

Grandma Knows analytics dashboard showing visitor stats, scroll depth, device breakdown, and conversion tracking tiles