Grandma Knows vs Google Analytics

Google Analytics is powerful and widely used – there's no denying that. But Grandma reckons analytics shouldn't require a university degree. Here's how the two compare.

Feature-by-feature comparison between Grandma Knows and Google Analytics (GA4), last updated March 2026.
Feature Grandma Knows Google Analytics
Talk to your analytics in EnglishYesNo
No-code conversion trackingYesNo
No-code scroll-depth trackingYesNo
Free planYesYes
Setup time< 2 min30+ min
Beginner-friendlyYesNo
Script size< 5 KB~45 KB
Cookie-free trackingYesNo
GDPR-friendly by defaultYesRequires config
Visual event editorYesNo
Transparent pricingYesFree / Enterprise
Made in UKYesNo

You shouldn't need a certification to understand your own website

Google Analytics 4 introduced event-based tracking, custom dimensions, and explorations – all powerful features. But for many website owners, it also introduced a steep learning curve. Grandma believes everyone deserves to understand their analytics, not just data engineers. That's why she built a conversational interface: just ask what you want to know, and she'll explain it properly.

Privacy that doesn't need a 40-page setup guide

GA4 can be configured for privacy compliance, but it takes effort – consent mode, IP anonymisation, data retention settings, cookie banners. Grandma Knows is privacy-first from day one: no cookies, no personal data collection, GDPR-friendly out of the box. No configuration needed, no compliance headaches.

A script lighter than a biscuit crumb

The Google Analytics script weighs around 45 KB and can affect your page load times and Core Web Vitals. Grandma's tracking script is under 5 KB – roughly 90% lighter – and loads asynchronously so your visitors won't notice a thing. Your Lighthouse score will thank you.

Set up tracking without writing a single line of code

Want to track button clicks or form submissions in GA4? You'll likely need Google Tag Manager, custom events, and a fair bit of configuration. With Grandma Knows, you can set up conversion tracking and scroll-depth monitoring visually – no code, no tag manager, no fuss. Grandma doesn't believe in making things complicated.

Grandma Knows analytics dashboard showing visitor stats, scroll depth, device breakdown, and conversion tracking tiles