Grandma Knows vs Heap

Heap auto-captures every interaction on your site – clicks, taps, swipes, the lot. Grandma takes a different approach: she captures what matters and explains it in plain English.

Feature-by-feature comparison between Grandma Knows and Heap, last updated March 2026.
FeatureGrandma KnowsHeap
Talk to your analytics in EnglishYesNo
No-code conversion trackingYesPartial
No-code scroll-depth trackingYesNo
Free planYesNo
Setup time< 2 min15+ min
Beginner-friendlyYesNo
Script size< 5 KB~40 KB
Cookie-free trackingYesNo
GDPR-friendly by defaultYesNo
Visual event editorYesYes
Conversational AIYesNo
Made in UKYesNo (US)

Auto-capture everything vs understand what matters

Heap's big selling point is auto-capture – it records every interaction automatically. Sounds brilliant, until you're sifting through thousands of events trying to find the one that matters. Grandma takes the opposite approach: she focuses on what's important and explains it in plain English. Less noise, more signal.

A free plan that actually exists

Heap discontinued their free plan – you now need to contact sales for pricing. Grandma offers a genuinely free plan with 1,000 views per month, conversational AI, and conversion tracking included. No sales calls, no surprises. Grandma doesn't believe in hidden costs.

Set up events without a data team

Heap's auto-capture means less manual instrumentation, but making sense of all that data still requires expertise. Grandma's visual editor lets you point and click to set up the tracking you actually need – conversion goals, scroll depth, page visits – without drowning in auto-captured noise.

Two philosophies, one clear difference

Heap believes in capturing everything and letting you figure it out later. Grandma believes in understanding what matters now and explaining it clearly. If you want a data warehouse of every micro-interaction, Heap is your tool. If you want a friendly conversation about your website – Grandma's here.

Grandma Knows analytics dashboard showing visitor stats, scroll depth, device breakdown, and conversion tracking tiles